Meet Ashley

BROKER · EDUCATOR · COMMUNITY ADVOCATE

Meet Ashley
McDonald.

Broker-Owner | Sunshine Realty & Co.
Jacksonville & Northeast Florida

Real estate is personal.
So is the way I lead.

Straight Answers. Proven Strategies. An Unwavering Commitment to Your Goals.

Let’s Talk About Your Goals →

Work With Ashley ↗
Visit my personal real estate website.

Ashley McDonald, Jacksonville real estate broker and owner of Sunshine Realty and Co.

$550M+

Real Estate Transactions Overseen

1,000+

People Assisted on the Road to Homeownership

60+

Real Estate Agents Mentored

Top 20%

Realtors in Northeast Florida
2020 & 2021

Expertise Backed by Education

GRI

Graduate, REALTOR® Institute

Advanced real estate education

MRP

Military Relocation Professional

Guidance for military moves

SFR

Short Sales & Foreclosure Resource

Knowledge for challenging property situations

PSA

Pricing Strategy Advisor

Informed property pricing

RENE

Real Estate Negotiation Expert

Negotiation training

THE PURPOSE BEHIND MY WORK

A deeper reason.
A lasting commitment.

How could I make a meaningful difference in my community?

As a single mother of three, the murders of Trayvon Martin and Jordan Davis moved me to become more involved in my community. That involvement grew into a lasting commitment to advocacy that continues to guide my work in helping people pursue ownership, strengthen their financial stability, and build careers that create opportunities for generational wealth.

Real estate gave me a practical way to put that commitment into action. Through client guidance, professional education, and mentorship, I help people understand their options and take informed steps toward their goals.

EXPERIENCE & EXPERTISE

Straight answers.
Proven strategies.

Your decisions deserve a strategy that reflects your goals. My experience spans:

Homebuying & New Construction

Guidance for first-time buyers, move-up buyers, and new construction purchases.

Selling & Luxury Real Estate

Tailored preparation, pricing, marketing, and negotiation for your property.

Investment Real Estate

Help evaluating purchases, sales, and opportunities aligned with your investment goals.

Property Management

Support for owners with leasing, tenant coordination, and ongoing property oversight.

Commercial Real Estate

Guidance for leasing and purchasing property for business or investment needs.

Housing Challenges

Help exploring options during pre-foreclosure, short sales, and loss mitigation.

HUD-Certified Housing Counselor

Housing education and guidance to help people understand their options and make informed decisions.

Clients and partners know me for being straightforward, knowledgeable, resourceful, and positive. I bring honest conversations and practical solutions, even when the next step is difficult.

You can expect me to tell you where things stand, explain what matters, and help you think through what comes next.

IN THEIR WORDS

What clients say.

“She is courteous and professional.”

Marion Dallas · Google review

“Ashley negotiated and got us a great price for our home.”

DuvalsSunshine24 · Google review

Read More Reviews on Zillow →

LEADING THE SUNSHINE WAY

A brokerage built to S.H.I.N.E.

I built Sunshine Realty & Co. around knowledgeable professionals who care about the people they serve. Our values guide our everyday work:

S

Service

Listen, communicate, and follow through.

H

Heart & Hard Work

Bring compassion and preparation.

I

Integrity

Give honest guidance. Take responsibility.

N

New Ideas

Stay curious. Find practical solutions.

E

Excellence

Keep learning. Hold a high standard.

For clients, that means clear communication and thoughtful representation. For agents, it means hands-on training, collaboration, and broker support to build confidence and serve with care.

My leadership experience also includes past service on boards of local real estate and community organizations.

EDUCATE. EMPOWER. ELEVATE.

Knowledge opens doors.

As Owner and Instructor of Sunshine Real Estate Academy, I help aspiring and practicing professionals prepare for the responsibilities of real estate.

Whether I am teaching an agent, explaining a contract, or guiding a buyer, I want people to leave with knowledge they can use and confidence in their next step.

ROOTED IN COMMUNITY

Opportunity with purpose.

Born in Evanston, Illinois, and raised in Jacksonville, I am of Jamaican descent and a mother of three. Family, hard work, and community shape how I lead.

As Founder and Executive Director of Sunshine Community Development, I extend my mission through community service, housing education, and economic empowerment.

PURPOSE. LOVE. ACTION.

Carrying Ashton’s legacy forward.

After losing my son, Ashton, my commitment took on an even deeper personal meaning. The Ashton Legacy Scholarship honors his life by supporting young men pursuing skilled trades and building their futures.

It is one way I carry his legacy forward with purpose, love, and action.

“BE THE CHANGE YOU SEEK.”

Your next move starts with Sunshine.

Across real estate, education, and community service, my mission is connected: helping people move toward greater knowledge, ownership, and opportunity.

Let’s Talk About Your Goals →

Email Ashley →

Media, Speaking & Partnerships

For interviews, speaking engagements, real estate education, or community collaboration, share the purpose of your inquiry.

Send an Inquiry →